Month: October 2001

Bill of Lading is also known as BL or BOL. It is a detailed receipt given by a carrier to a consignor. Carrier is a person who transports/ master of ship and consignor is the person who owns the goods. It confirms goods have been received and ready to be shipped. It is one of the important legal documents needed in international trade. A bill of lading is a contract between carrier, consignor, and consignee and must be signed by all of them or any authorized person behalf of them. Export import training will help you in better understanding of international trade and its policies.

What does a Bill of Lading contain?

• All details of carrier, consignor, and consignee
• Mode of transport
• Details of where the good were loaded and the destination
• Details of goods
• Delivery date
• Any special instruction for the carrier

“What you do Today can improve all your Tomorrows’’. So, join us to know international trade and make your tomorrow tension free with our guidance. 

Bill of Lading Importance in international Trade-

• It is proof that goods have been loaded.
• BoL also make sure that the consignor is paid
• Proof of receipt of shipment by carrier

Negotiable & Non-Negotiable Bill of Lading-

A negotiable bill of lading is which is transferable to the third party. It instructs the carrier to deliver the goods to a person in ownership of the originally endorsed negotiable bill in condition the person should have original documents. A non-negotiable bill of lading is marked for specific consignee to whom goods are to be shipped. For authentication at the time of receiving goods, the receiver to whom the bill of lading has been assigned has to verify their identity. There are different types of Bill of Lading used in domestic and international trade. Here are some types of Bill of Lading for International Trade.

Different types of Bill of Lading used in International Trade-

1 Ocean Bill of Lading-

Ocean Bill of Lading is required when transportation of goods is done worldwide. It is issued by a carrier to a consignor making sure all the custom documents and payment are done. The bill also to make sure that payment is made before the goods are released to the consignee.  

2 House Bill of Lading-

This Bill of Lading is generated by Ocean Transport Intermediary (OTI) or a Non-Vessel Operating Common Carrier to the supplier after receiving and inspecting the cargo. It is also known as forwarders Bill of Lading.

3 Seaway Bill of Lading-

A Seaway Bill of Lading is a contract where a consignor has no need to control the release of cargo. It is a non-negotiable document.

4 Master Air WayBill of Lading-

The bill is also known as MAWB. It is an airline bill issued by an airline or freight forward on post receiving the shipment to be delivered as agreed within the shipment.    5 House Air WayBill of Lading- It is also known as HAWB. House Air Way Bill of Lading is issued by freight forward to a consignor after the receipt of shipment. HAWB are treated the same as MAWB.

6 Switch Bill of Lading-

A Switch of Landing is used in triangle trade. It is often used when supplier’s information needs to be kept private. In this a second bill of lading is generated by replacing the first with necessary information. One of the consequences of not using bill of lading inaccurately is that you won’t get your product to your desired recipient. Hope now you know about Bill of Lading for international trade. Join import export training in Ahmedabad for detail information.    Give us a call or visit to know more about the export import industry.

Those who say that Digital Marketing does not boost their business are the ones who actually know nothing. If their business is in loss then have some good quality and promote the same digitally instead of playing the blame game.

Basically there are many things written about digital marketing tips and some run different paid programs as well. Here in this blog, will try explaining realistic Digital marketing strategies of taking the example of Export business specifically. There is no specific reason of taking Export Import business for example but still to give realistic guidance, took Export Import business. 

The list of top digital marketing are as follows:

1. SEO (Search Engine Optimization): 

The whole world knows about google, right? In the same way every business would want to rank first in google search engines except some illegal businesses. Here adding relevant keywords surely helps in reaching a good rank in google search. When i say adding keywords, I mean constantly uploading more and more content everyday. It’s not about just uploading once in a week or month. The more keywords you will add in your website, the more chances of getting a wider audience reach. 

 2. Content Marketing: 

Quality content stands above all. Content should be relevant to your business. Also it should justify your Business’s aim, objective and name. There is tons of content you can find in the digital world but most of the people want only the right and meaningful content. Example if the business is of Export Import then the content should be related to Export Import, Product, goods, Warehouse, Transportation related to the business not Astrology, whether report contents. It’s very simple and clear. 

3. Paid ads and engagements:

This is something that I would never recommend to those who have no strong budget. Organic engagement is always welcome. The reason for having organic engagement is as it helps those who are not ready with investing money. In a few cases, the content goes viral without even investing a single penny. That’s why we say Content is the real king in engagement. 

4. Social media:

Having Social media accounts for your business is very helpful in this new digital era. It really helps in building relationships directly to the customers and colleagues. Also they are the great source of external links. Here the external links are similar to the main website’s link only. These platforms represent your company’s thoughts, events, and other such crucial things that one needs to have for well established digital marketing. 

5. Automation:

Nowadays automation marketing is a mainstream in the digital world. From promotions to any important update of the company’s event, automation works like an umbrella for any solutions as it is time saving at a very reasonable cost. If the product is good in terms of services and quality then through automation, then minimum 80% engagement will be there, that’s for sure. 

6. Videos 

What is more better than publishing your content through video, sounds absolutely cool. Youtube is a great platform without any doubt. Nowadays for every next information is available on Youtube. Every promotional activity impacts more through video. The engagement is also significantly more in videos than photos. 

Conclusion: While posting any content, try to connect with the right audience emotionally and professionally as well. Everyone appreciates realistic content. It’s quite natural that sometimes Digital Marketing would not boost your business. Every day is not the same day. But in order to survive and advance, one needs to keep pouring efforts. Advance ! This is what Digital Exim always believes. Call on 9505506333 to explore our amazing services for your Business.