The emergence of social media channels has become increasingly important in the international trade arena over the last few years. Social media marketing is the most popular and is recommended by almost all import export training in India on a regular basis.  Social media have taken the lead of all the recent marketing mediums. On social channels, customers and businesses can create a two-way dialogue through communication, sharing of contents and creating bonds.  Old marketing methods limited messages to a limited number of people and conversation was one-way only in the import export business.  To help you create a social media marketing plan, we’ve provided below some: 

Tips for promoting your export business on social media: 

1 Making the Right Platform Choice- 

It is quite crucial for your marketing success to share your content on the right platform. There are numerous social media platforms on which you can post your content with just a few clicks. The numbers are only growing.  Make sure you create business accounts on all the platforms your target customers use, so they can contact you. Conduct a thorough analysis to determine which sites are most popular, and with a well-suggested strategy, conquer those sites as well.   

2 Setting up a Calendar- 

You can organize your social media posts much more efficiently with a content calendar by including hashtags, appropriate links, images, and other such creative elements.  By creating a content calendar, you avoid such errors. You also give yourself room to form goals and develop strategies, and you can proactively track your progress against them. 

3 Adding Videos-  

It has been proved that visual content on social channels works really well. Video content is great for grabbing attention and also communicating your business personalities to your customers. While scrolling through their social feeds, people notice the most visually appealing content.  Videos let you express more than you can in a normal post, and they are very easy to share without taking up much space. Design an engaging, narrative-driven video to get the most responses. 

4 Increasing Engagement- 

In order to be successful on social media, your posts should be social and interactive. Provide content that your audience needs to read about export and import procedures, and enable them to ask questions.  You can learn more about what your target audience needs by conducting research.   

5 Establishing a community- 

You should focus on attracting customers who are genuinely interested, loyal, and engaged rather than trying to attract too many followers.  Engaging people in activities that promote your brand will help you build a community for your brand. 

5 Providing value to our customers 

Posting content that works in your favour on social media channels is the most amazing thing you can do for your customers. For example, sharing tips or secrets for posting texts or videos, or perhaps doing something that makes them curious about reading the whole thing.  

Conclusion-  

Social media channels contain these features that help draw the attention of potential customers and compel them to follow you.  To plan and understand social media campaign for your export business, connect with import and export business training and start your trade with us in just 60 days.   Interested people can also join our live webinar. Click the link below to attend webinar.   https://chat.whatsapp.com/Bqz4SWH55nSGtKj3GnJAC8 Do give us a visit to start your international business!