Searching for health related information has become the 3rd most popular activity on internet.
People are becoming more health conscious than ever due to the unhealthy environment and food. Internet is one stop solution for all your problems and so people try to treat their problems through internet solutions.
40% of consumers find information on social media platforms like Instagram, YouTube very beneficial.
Most likely, not all the sources are trusted and accurate, that is why be very careful before believing any.
Health professionals create awareness through social media and share it with more and more people.
Healthcare Marketing helps to communicate, connect and nurture relations with patient audience.
Top 10 Healthcare Digital Marketing Strategy
- Know your Target Audience
- Data related to your Patients
- Get active on Social Media
- Healthcare SEO
- Make Videos to connect with your Patients
- A Responsive Website
- Use Pay Per Clicks (paid ads)
- Ask for Feedbacks
- Send Phone Messages
- Email Marketing for Clients
- Know your Target Audience
It should be clear in the mind for any purpose to serve.
You must know your target audience, what are its needs, what are they actually looking for also what advices can help them the most.
People in the age group of 18 years to 24 years are more likely to surf health related things. If we compare then 45 to 54 years old people surf less on social media.
- Data related to your Patients
A great content is always helpful to your patients as well as increase your healthcare business.
54% of patients prefer to seek advices from online communities to treat health issues said by Mediabistro.
Analyze patient driven data, use sentiment analysis tools and get their feedbacks to find out what exactly they want.
- Get active on Social Media
In fact , social media tools influence 41% of customers’ choices as per Health Research Institute (HRI) in USA.
Being active on social media platforms will help you to talk to clients and produce quality care. Furthermore, you can share knowledge, build loyal traffic and grow revenue.
- Healthcare SEO
Search Engine Optimization helps to get your hospital or practice to the top most position of search engines.
It uses the right keywords so that Google can notice your site and rank for the proper terms.
- Make Videos to connect with your Patients
Videos are 50 times more likely to rank organically in search results than text pages.
Likewise 83% of patients visit hospital’s website before going for any treatment.
Health-care is a very important industry with critical and complex terms. So showing videos will be helpful to patients therefore it can give a better idea of the main concept.
Video marketing will attract more and more traffic to your website.
- A Responsive Website
It is important for a website to automatically adjust the size as per its screen.
Your site must fit properly when people access it not only on computers but also on mobile phones. So be it anything, a tablet, laptop, mobiles, etc the size of your site must properly fit on their screen.
This is what a responsive site is.
- Use Pay Per Clicks (PPC)
PPCs are the paid ads or you can say paid search.
They make your name appear first for a set of search terms. Moreover you can manage your budget and decide you much you can spend to get visible on the top.
- Ask for Feedbacks
Asking for feedbacks help you to know how satisfied your clients are with you.
Usually, they share, leave comments or reviews when their health care issue is solved or they are motivated.
Do not miss the chance to ask what they feel about your services, else there is no scope of improving.
- Send Phone Messages
West Survey report says 75% of patients with serious illness problems want to stay in touch with their doctors regularly.
They want doctors to update and tell them about their condition on daily basis. Phone texts are very helpful in such cases to track their illness as well as guide them properly.
In addition, emails, text messages, client portals, phone calls, etc are mediums you can use to connect with them.
- Email Marketing for Clients
As per Demi & Cooper Advertising, 41% of people said social media affects their choice in healthcare. They select a medical facility, hospital or doctor after referring on social medias.
Email marketing will help you to boost the no. of patients and increase your income through valuable leads.
DIGITAL EXIM is a leading Digital Marketing and Export Import company with years of experience.
Do you want to get more patients or more traffic in any business?
Yes then join us and explore the world of digital with utmost potential. We will bring you more online traffic and boost your revenue. You can contact us in case of any help, doubt or query!
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