Digital and Traditional Marketing
Digital Marketing

The Difference Between Digital & Traditional Marketing: All The Key Points

For reaching a large audience, a top-notch marketing plan is one of the most important methods for businesses.

Online marketing is somewhat like traditional marketing. Both Digital marketing and traditional marketing are used for similar objectives those are to draw in clients and to construct a brand picture.

As a business, you need to make sure that you are ahead of your competition. It means you cannot just depend on outdated marketing methods anymore. 

You need to look beyond and understand about how you can leverage the latest digital marketing techniques to grow your reach.


Difference Between Digital & Traditional Marketing

Difference Between Digital & Traditional Marketing



A few differences in the cost of traditional marketing and digital marketing.

Traditional marketing spends an enormous cost to hold all the advertisements running under the plan.

Internet marketing can also likewise cost, however, there are several Digital marketing techniques that are free.



In traditional marketing, we need to wait for weeks or sometimes months to see an improving result in the business. 

Like Broadcast media(like TV and radio ads), Direct mail (including fliers, postcards, catalogs), Telemarketing, etc.

While once we start using online marketing, we don’t need to hold on longer to see an important increment in the business.

Like Websites, Social networking sites, Content marketing, Banner Ads, Google Ads, Online video marketing, etc.


In digital marketing calculating your marketing opportunities turns out to be simple and sharp.

For example, basic trend, incoming traffic, interest visitors, bounce rate, benefits, etc.

While in traditional marketing, it might be difficult to do so.

You can quickly see which technique is performing and which isn’t via Google Analytics, other than different things too.



When it comes to spending money on marketing, then your return on investment decides whether your campaign was successful or not. 

Digital marketing may get  a better ROI as it’s cheaper than traditional marketing / advertising in more than one way.


A Balance 

The traditional marketing methods support our digital marketing efforts.

The two do not operate separately from each other. 


Even though traditional marketing is as important as digital marketing, it is fading away in our digitally based world. For today’s businesses, it is important to have a website and use it as a means to interact with their consumer base. 

There are many successful traditional marketing strategies but we need to take an advantage of digital marketing to keep up with today’s world.

Difference Between Digital & Traditional Marketing


Digital Exim provides you with both Digital Marketing as well as Traditional Marketing.

So take advantage of this and get the benefits of both of them in one time only! Contact us today to get more customers along with more profits.


Kavit Shah

Founder of Impexperts & Digital EximSharing the 33+ years of experience in the Exim Industry, with the aim to help every Indian Entrepreneur achieve their Business Goal!

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